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Marketing Planning: The bottle can also include the country's native language and is the same size as other beverage bottles or cans in that same country. Luxury products, high-tech products, and new innovations are the most common products in the global marketplace  because they are easier to market due to a lack of traditional cultural values attached to their meanings.
Price[ edit ] The price of a product varies based on factors such as costs of production, target segment, and supply-demand dynamics. There can be several types of pricing strategies, each tied in with an overall business plan. Pricing can also be used as a demarcation, to differentiate and enhance the image of a product. Place[ edit ] Refers to the point of sale. How the product is distributed is influenced by how the competition is being offered to the target market.
With Coca-Cola, not all cultures use vending machines.
This will affect the operational control of your business and has to be factored into any marketing decisions that your company makes. Discriminatory restrictions: Discriminatory practices in a foreign country may inhibit or prohibit marketing your goods and services to that country too.
In many Middle Eastern countries women are not allowed to wear makeup, so if your business is cosmetic sales, then that would be a big marketing factor.
There are other types of discrimination that impact marketing decisions too, such as price discrimination. If a country makes the goods in their own country cheaper to download than similar imported goods such as through tariffs and quotas , chances are you may have a hard time selling your goods in that country.
Quotas: Quotas work a lot like tariffs when it comes to restricting foreign business profits in another country.
Quotas are also designed to encourage domestic business within a country or state. An example of this is Indonesia, which only allows 60, tons of red onions to be imported into the country every 6 months.
This quota ensures Indonesian farmers they will have a place to sell their onions and encourages them to continue growing them. Your business and your international marketing team must be aware of any quotas a particular country may have in place when you are deciding where to market your goods and services internationally.
Stability These days the stability of a country has to be considered very strongly before you market your product in a foreign country.
Wars: Wars can have a very large impact on your business in a foreign country. There were many businesses and business customer bases that became extinct almost overnight when war broke out in Libya. Political Unrest: Political instability in a foreign country can affect your ability to market a product or service to a foreign country too.
If you were to invest in marketing products or services in a country such as Egypt now, you would run the risk of losing your customer base if a war breaks out because of the current political instability in the country.
Intangibles A. Environmental Environmental factors will play a role in international marketing and they can have both a positive and negative effect on your international marketing strategy. If you manufacture a product that does not hold up well when constantly subjected to periods of high heat, you might want to consider that carefully before marketing your heat sensitive product internationally to such places as Saudi Arabia.
You must also be aware of places that are regularly affected by such natural disasters as typhoons and earthquakes. When these types of events happen, they can wipe out your entire customer base in a country or halt their downloading power for extended periods of time, drastically impacting your business.
Regional Partnerships Sometimes companies know it will be difficult to break into a foreign market without the help of other companies that know the nuances of marketing a product to the people there well. This is why so many companies choose to partner with other companies that are based out of the country whose market they are trying to get into.
An example of this is when McDonalds went into the Indian market, they did it with partners that knew the local business practices and customs; these companies were Hardcastle Restaurants Private Ltd which had a strong influence in western India, and Connaught Plaza Restaurants Private Ltd which were popular in the northern India.
Any prudent international marketing strategy needs to take things like this into account.